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Jeff's Portfolio

A collection of my best works and learnings so far in my career at Novelship, Shopee. These are features spread-out across growth, loyalty, eCommerce and data analytics.

 

People would describe me as a problem solver that likes to wear multiple hats (PM, UX, BI, QA) , UI/UX driven, data driven and able to deliver quick business impact.

NOVELSHIP APP

Feature Type: Growth, eCommerce, UX

Overview:

Launch Novelship’s first iOS app in short period of five months.  Achieving #11 Shopping Category app and 4.9 app store star rating.

Metrics:

  • Achieved #11 Shopping Category in SG, AU, MY at peak

  • 16,000 app installs within 2 weeks launch

  • 4.9/5.0 App Store Star Rating

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ShopeePay Promotion Tool

Type: Promotion/Marketing

Buyer Flow Revamp & Dashboard Upgrade

Type: Ecommerce

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Mass upload tool.PNG

Seller Rewards Loyalty Program & Mass Upload Tool

Type: Merchant Services

Homepage & Latest Release Mechanism

Type: Ecommerce

Analytics

Implementing Marketing Analytics & Novelship's first foray into business intelligence

Type: Data Analytics

Other Side Projects & Academic Works

Type: Product Strategy, Research

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